Professional Diploma in Copywriting
Copywriting is the art of building the brand communications between a product and its consumers to establish a positive brand relationship, especially where it will have an impact on the sale of goods and services.
With globalisation and technology widely available to all, many brands have become "me too", requiring communications message to rely more on unique selling emotion rather than unique selling proposition. Therefore the copywriter's abilities to paint pictures and weave dreams with words have become a vital marketing tool.
The course is designed to provide a good understanding of the roles of a copywriter and the necessary skills from conceptual thinking, managing strategic brand communications to developing effective campaigns.
The Professional Diploma in Copywriting provides young people the means to be successful copywriters, equipping them with the fundamental skills to develop effective marketing communications tools to meet the industry's needs for skilled communicators.
Programme structure
Year 1 | ||
---|---|---|
Semester 1 | Semester 2 | Semester 3 |
Creative & Innovation Studies | Creative Execution & Production Process | Projects/Internship *Available for selected students |
Fundamentals of Art Direction | Integrated Market Communications | |
Writing for Audio Visual Medium | Branding & Positioning | |
Principle of Media | Professional Presentation Skills |
Year 2 | ||
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Semester 4 | Semester 5 | Semester 6 |
Creative Writing Techniques | Writing for Web and Interactive Media | Projects/Internship *Available for selected students |
Translation Skills | Technical Writing | |
Vernacular Copywriting | Writing for Campaign | |
Cultural Studies | Professional Practice |
Career Opportunities
- Copywriter
- Translator
- Creative Writer
- Art Director
- Editor
- Sub–Editor
- Brand Manager
- Speech Writer
- Columnist
- Writer
- Advertising Account Manager