Limkokwing Digital Media Creativity Centre
Limkokwing Professional Development Centre

23 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia

Tel: +603 2143 0008
Fax: +603 2143 0002

Limkokwing Business Innovation Centre

Inovasi 1-1, Cyber 3, Jalan Teknokrat 1/1, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia

Tel: +603 8317 8888
Fax: +603 8317 8988

Professional Diploma in Copywriting

Copywriting is the art of building the brand communications between a product and its consumers to establish a positive brand relationship, especially where it will have an impact on the sale of goods and services.

With globalisation and technology widely available to all, many brands have become "me too", requiring communications message to rely more on unique selling emotion rather than unique selling proposition. Therefore the copywriter's abilities to paint pictures and weave dreams with words have become a vital marketing tool.

The course is designed to provide a good understanding of the roles of a copywriter and the necessary skills from conceptual thinking, managing strategic brand communications to developing effective campaigns.

The Professional Diploma in Copywriting provides young people the means to be successful copywriters, equipping them with the fundamental skills to develop effective marketing communications tools to meet the industry's needs for skilled communicators.

Programme structure

Year 1
Semester 1 Semester 2Semester 3
Creative & Innovation Studies Creative Execution & Production Process Projects/Internship
*Available for selected students
Fundamentals of Art Direction Integrated Market Communications
Writing for Audio Visual Medium Branding & Positioning
Principle of Media Professional Presentation Skills
Year 2
Semester 4 Semester 5Semester 6
Creative Writing Techniques Writing for Web and Interactive Media Projects/Internship
*Available for selected students
Translation Skills Technical Writing
Vernacular Copywriting Writing for Campaign
Cultural Studies Professional Practice

Career Opportunities

  • Copywriter
  • Translator
  • Creative Writer
  • Art Director
  • Editor
  • Sub–Editor
  • Brand Manager
  • Speech Writer
  • Columnist
  • Writer
  • Advertising Account Manager