Limkokwing University of Creative Technology

Inovasi 1-1, Jalan Teknokrat 1/1, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.

Tel: +603 831 78888
Fax: +603 831 78988

Online advertising

Get a business noticed online. Online advertising lets businesses reach millions of prospective customers compared tp traditional print advertising.

Learn how to increase traffic to a website with minimal investment using a targeted online targeted online campaign, the best ad networks for your target audience and how to optimise your ads to encourage "clicks" from potential customers.

Find out all you need to know about Google AdWords, the most common "pay per click" advertising solution on the Internet today. Thousands of companies use Google AdWords to reach out to new customers every day. For many businesses, Google AdWords is the first point of contact with their customers online.

Course Outline

  • Popular online advertising network, display advertising and ad specifications
  • PPC marketing, Google AdWords, Google AdWords Keyword Tool, Google AdPreview Tool
  • How to set up a Google AdWords account
  • How to integrate Google AdWords with Google Analytics
  • Keyword optimisation
  • How to get a high Google Quality Score
  • DoubleClick Ad Planner (Online media planning)
  • Google AdSense
  • Advertising on mobile