Limkokwing University of Creative Technology

Inovasi 1-1, Jalan Teknokrat 1/1, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.

Tel: +603 831 78888
Fax: +603 831 78988

Wen copywriting

Website copy is the text on a website. It can be used to indorm, entertain and even sell. Learn about differences between print and web copy, how to optimise existing copy on a website and write crisp, useful copy that's optimised for online reading.

This course will also teach you the secrets of writing web copy to excite and persuade your readers. This is a very powerful skill. You will learn how toconvince your readers to take the actions you want and even convert them into paying customers!

Course Outline

  • Writing for print vs. web
  • Components of web writing
  • Using an authentic voice
  • Writing attractive copy to persuade your readers
  • Copywriting for SEO
  • Copywriting for online advertising