Professional Diploma in Public Relations
Professional Diploma in Public Relations is primarily targeted for people who wish to enter public relations as part of their career progression. The programme is also suitable for those who are currently in the early stages of a communication-related role (whether in-house or a PR agency). The professional Diploma in PR is specifically designed for those who aspires good relationship with key stakeholders. PR management is considered the key weapon in the armoury of corporate communications and reputation of public relations practitioner in a company as well as giving you the hands-on experience on public relations management as well as writing methodology.
Programme structure
| Year 1 | ||
|---|---|---|
| Semester 1 | Semester 2 | Semester 3 |
| Introduction to Communication Studies | Creative Writing 2 | Projects/Internship *Available for selected students |
| Creative Writing 1 | Visualisation Techniques | |
| Introduction to Public Relations | Design Studies 2 | |
| Public Speaking | Media Analysis | |
| Introduction to Marketing | Organizational Behaviour | |
| Year 2 | ||
|---|---|---|
| Semester 4 | Semester 5 | Semester 6 |
| Creative Writing 2 | Persuasion Skills 2 | Projects/Internship *Available for selected students |
| Persuasion Skills 1 | Professional Writing 2 | Propose to be done with the Institute Public Relations of Malaysia (IPRM) |
| Marketing and Consumerism | Public Relations Management | |
| Professional Writing 1 | ||
Career Opportunities
- Liaison executive
- PR officer
- Communication Consultant
- Negotiator
- Event Manager